Concept
A new and exciting TV series called “The Room of Choice”© is
about the trials and tribulations, including the drama
surrounding the creation of a  “Designer Show House.” Several
designers will participate in the unique format of a major
competition amongst themselves, in this case some of the most
renowned in the world of design. They will each be assigned a
room ....
.Read more
Raison D'etre
Interior Design        
Lights, Camera, Action. Design

ARA) - “Reality” shows have saturated television programming,
especially in the area of home and garden design. You can
“trade spaces” with a neighbor, enlist a professional to recreate
a high-end designer room on a budget or a secretly call in a
design team to remake a room as a surprise for a loved one. This
makes for compelling television watching . . . Especially when
the shocked reactions of the room makeover “victims” are
revealed. But these reality shows are not real. They do little to
showcase the benefits of working with professional  interior
designers who can help you “trade spaces,” “change rooms” or
....
.Read more
Past ShowHouses
A Night on the Town with Friends
While recently dining with friends from the design community, in an intimate restaurant
on the east side, Grimaldi was asked what he thought of a popular home show since
he was producing his own television series.    He replied: “I have yet to see a room I really
liked on that particular show, or appeared finished. The host never seems grounded or
involved with the project and the questions she asks the participants, I’m sorry to admit,
constantly annoy me. One of their “stars” did a tiny vestibule in one of my Manhattan show
houses years ago.  He must be taking “hate pills” because he refuses to ever do what the
homeowner requests. I would suggest that someone tells him the shows name isn’t “Breaking
the Rules Between a Designer and Client” or “I Only Do What I Want”. A member of the table
quickly added, “If they are so great at doing “spaces,” why aren’t they out there working on
fabulous commercial and residential projects like the rest of us here tonight instead of digging
through the trash for unsafe pieces of furniture.” Another designer abruptly responded, “It is
obvious to me they prefer sitting in the hot sun, under a canvas awning, with sawdust flying in
every direction, looking exhausted from what heaven only knows, since everyone else seems
to be doing the work, then we witness them proudly painting worn out lamp shades the worst
color green God ever created as if a fresh coat of paint can solve all design problems …is this
for real?” Grimaldi jumped in, “We had better stop this right now…I’m in enough trouble with
the competition…I suggest that you hold on for dear life ladies and gentlemen, you haven’t
seen anything yet…”The Room of Choice”, and its reality awaits you.”   The entire restaurant,
whom were obviously listening, toasted and applauded this distinguished table of friends who
were enjoying a night on the town.